About Hannovae

How We Got Here

Hannovae is a clothing brand managed by Software Concepts LTD that launched in April 2025, but the story started much earlier. Back in 2023, our founder Daniel was experimenting with everything, print-on-demand hoodies, custom cartoon designs from his social media following. He didn't really know what he was doing yet, just trying different ideas to see what stuck.

Nothing felt right until he designed something that connected to his Chinese heritage without feeling like a costume. Something wearable in everyday life, not just saved for Chinese New Year. That's how the Hanfu Jacket came to life, a modern interpretation of traditional Hanfu silhouettes that works as a contemporary statement piece.

It resonated. People saw what we were trying to do, and Hannovae was born.

What We Stand For

We create quiet luxury clothing with Chinese-inspired design. We aim to craft pieces that are timeless, intentional, and understated. 

Meet the Founder

Daniel is a master's student in optometry at Cardiff University, balancing his studies with building Hannovae and his software company. What started as solo experiments between lectures has grown into something bigger, but the brand remains personal. Every design, every decision, every detail still goes through him.

Thanks for being part of our story.

The Hannovae Team

Get in touch: daniel@hannovae.com
Instagram and tiktok: @danlhw | @hannovae